Brand identity for one of Sweden’s fastest growing startups. Mentimeter was founded with a clear mission: to transform meetings from one-dimensional and dull to more inclusive and fun. It offers an interactive presentation platform that invites every voice to be heard.
We have a created a playful brand identity that reflects Mentimeter’s ambition to create meetings where listening and learning together becomes the new norm. The new identity takes visual cues from commonly used infographics, infusing them with the energy and engagement of a Menti experience. Menti Sans, the custom typeface with quirky details referencing to the world of bar charts, is created in close collaboration with Letters from Sweden.
Mentimeter
Brand identity for one of Sweden’s fastest growing startups. Mentimeter was founded with a clear mission: to transform meetings from one-dimensional and dull to more inclusive and fun. It offers an interactive presentation platform that invites every voice to be heard.
We have a created a playful brand identity that reflects Mentimeter’s ambition to create meetings where listening and learning together becomes the new norm. The new identity takes visual cues from commonly used infographics, infusing them with the energy and engagement of a Menti experience. Menti Sans, the custom typeface with quirky details referencing to the world of bar charts, is created in close collaboration with Letters from Sweden.
Agency: Bold (Stockholm)
Creative direction: Oliver Helfrich
Design: Yun Yu, Ivo Rubboli
Project Management: Harry Elonen
Strategy: Marjam Malmberg
Production: Lova Henrikson
Agency: Bold Scandinavia
Creative direction: Oliver Helfrich
Design: Yun Yu
Visuals: Vitaly Grossmann
Agency: Bold (Stockholm)
Creative direction: Oliver Helfrich
Design: Yun Yu, Ivo Rubboli
Project Management: Harry Elonen
Strategy: Marjam Malmberg
Production: Lova Henrikson
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