In 2019, London-based Azoomee acquired Berlin-based Da Vinci Media and combined the two brands under Macademia, an award-winning global EdTech company providing educational programming and games for children. Macademia reaches an audience of 60 million kids & families with premium TV shows, documentaries and 200 interactive educational games in 21 languages. Their mission is to help parents raise exceptional humans.
Macademia’s diverse, inspiring experiences are represented through a family of graphic shapes . The Macademia shapes appear in different ways throughout the brand identity: Inside the word mark, as illustrations and glyphs, as content devices for images and films or as background patterns.
Macademia – Always more to explore
In 2019, London-based Azoomee acquired Berlin-based Da Vinci Media and combined the two brands under Macademia, an award-winning global EdTech company providing educational programming and games for children. Macademia reaches an audience of 60 million kids & families with premium TV shows, documentaries and 200 interactive educational games in 21 languages. Their mission is to help parents raise exceptional humans.
Macademia’s diverse, inspiring experiences are represented through a family of graphic shapes . The Macademia shapes appear in different ways throughout the brand identity: Inside the word mark, as illustrations and glyphs, as content devices for images and films or as background patterns
Creative direction and design: Oliver Helfrich & Yun Yu
Agency: Bold Scandinavia
Creative direction: Oliver Helfrich
Design: Yun Yu
Visuals: Vitaly Grossmann
Creative direction and design: Oliver Helfrich & Yun Yu
Projects
IndexProject type
Macademia Visual IdentityProject type
Mojang Studios Brand IdentityProject type
Tomatopay Brand IdentityProject type
Powerfoyle Identity & VisualsProject type
Mentimeter Visual IdentityProject type
Nike BRS Poster SeriesProject type
Irma DisplayProject type
Peacebird SS18 Campaign IdentityProject type
Peacebird AW17 Campaign IdentityProject type
Dissected AlphabetProject type
Play On Debute Live in CopenhagenProject type
TE Tradeshow Display SystemProject type
We Need To TalkProject type
Bouncing Thoughts, Pt.2Project type
Bouncing Thoughts, Pt.1Project type
Knitting HouseProject type
Risk CenterProject type