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Peacebird SS18 Collection

The identity and graphic design for this collection is built around four themes interepreted by four Chinese photographers.
(01) Girls, photographed by Leslie Zhang
(02) Raw, photographed by Trunk Xu
(03) Dream, photographed by Laosi
(04) Old Soul, photographed by Kiki Xue

Peacebird SS18 Collection

The identity and graphic design for this collection is built around four themes interepreted by four Chinese photographers.
(01) Girls, photographed by Leslie Zhang
(02) Raw, photographed by Trunk Xu
(03) Dream, photographed by Laosi
(04) Old Soul, photographed by Kiki Xue

Creative direction: Moodsight
Photography: Leslie Zhang, Trunk Xu, Laosi and Kiki Xue
Magazine ads, hoardings, lookbook & in-store material

Creative direction: Moodsight
Photography: Leslie Zhang, Trunk Xu, Laosi and Kiki Xue

Magazine ads, hoardings, lookbook & in-store material